I. RECOMMENDATION:
Approve the Professional Services Agreement with Coalinga Press Imaginarium for the publication of a monthly one-page, full-color advertisement in the amount of $150 per month, for a total annual cost of $1,800, and authorize the City Manager to execute the agreement.
II. BACKGROUND:
The City of Coalinga utilizes various communication tools to inform residents, promote City programs, and enhance community engagement. One such tool is print media, which continues to serve as an effective outreach method for reaching local residents.
Coalinga Press Imaginarium has submitted a proposal to provide monthly publication services consisting of a one-page, full-color advertisement. The proposed agreement outlines the terms, scope, and cost associated with this service.
This effort directly supports the City Council’s Public Engagement strategic goal identified during the Council’s strategic planning process, which emphasizes improving communication, transparency, and outreach to the community through multiple platforms.
The agreement establishes a one-year term and defines the provider as an independent contractor responsible for publishing City-provided content in a timely and accurate manner.
III. DISCUSSION:
Under the proposed agreement, Coalinga Press Imaginarium will publish one full-color, one-page advertisement per month, provide formatting support if requested, and coordinate publication scheduling with City staff, while ensuring all content is published exactly as approved by the City without unauthorized changes. This approach maintains full City control over messaging and supports the Council’s direction to expand public engagement by utilizing local print media to reach a broader segment of the community, including those who may not engage through digital platforms.
IV. ALTERNATIVES:
Do not approve the agreement
- The City would need to pursue alternative outreach methods or providers, which may delay communication efforts.
Direct staff to negotiate revised terms
- Council may request modifications to scope, cost, or duration prior to approval.
V. FISCAL IMPACT:
The total cost of the agreement is $1,800 annually ($150 per month). Funding is available within the City’s existing publications budget. There is no additional fiscal impact anticipated beyond the contract amount. | | |